It's easy to get carried away when you're making so much money. But I never lose sight of the little things that make me big money with AdSense.
Every AdSense partner — however big or small — knows that at the end of the day, it all boils down to one thing: stats! Your AdSense stats might not be amazing to start with, but make it a habit to go through it with a finetoothed comb. As you start making sense of those 'little numbers'… the big checks with follow!
Stats are the holy grail of Internet Marketing. This is a real, recent screenshot of my AdSense stats page. You can see what I'm making daily, but specific details such as CPM and CTR have been blacked out in keeping with Google's terms of service.