There's no complicated software to install, no need to scout for affiliates, nothing to buy and no need to even have a merchant account. So… why isn't everybody doing this? More importantly, why isn't everybody making the most of it?
It's "Hidden Money"
"Seeing is believing", they say. Most webmasters love to obsessively track their visitors, earnings and CTR's several times a day. They love to see what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how the ads are rotated or what each click is worth. That's a good thing, because it's hands-free income. (It does give you some control though, and I’ll tell you how to use those controls in my ebook.)
But many webmasters still think that once you've stuck the AdSense code on your page, there's little you can do except wait and watch.
Nothing could be further from the truth!
Google gives you a great deal of control over your ads, and especially their visual or graphic elements. By tweaking these elements to your advantage, you could easily — in as little as a few minutes — multiply your click-throughs many, many times over!